Japanese shampoos are becoming increasingly popular in the United States. Known for their natural ingredients, pemium quality, and unique cultural heritage, these haircare products are now frequently seen on Amazon US and other major retailers. Here are the top 5 Japanese shampoos that American consumers love and that are highly recommended for international distributors and wholesalers.

 

1. Ichikami Smooth & Sleek

The Ichikami shampoo is formulated with traditional Japanese botanicals such as rice bran and camellia oil. It reduces friction damage and leaves hair smooth, shiny, and manageable.
On Amazon US, it receives high ratings from customers who appreciate its ability to fight frizz and improve manageability, especially in humid climates. With its blend of natural Japanese ingredients, it represents the harmony of traditional haircare and modern performance.

2. &honey Deep Moist

The &honey Deep Moist shampoo is crafted with over 90% moisturizing and protective ingredients, including honey, royal jelly, and argan oil. This honey-based Japanese haircare product delivers deep hydration, silky texture, and a sweet fragrance.
In the American market, &honey is especially popular with younger generations who value natural and sustainable products. Its stylish, Instagram-worthy packaging also contributes to repeat purchases and strong brand recognition on Amazon.

3. Oshima Tsubaki Premium Shampoo

Oshima Tsubaki is a heritage Japanese brand famous for its 100% camellia oil. The Premium Shampoo combines camellia flower and leaf extracts to moisturize the scalp and restore natural shine.
In the USA, this camellia oil shampoo has become a trusted natural solution for dryness and damaged hair. Its long history and traditional Japanese formulation give it a reputation for safety and quality that appeals to health-conscious consumers.

4. Tsubaki Premium Moist & Repair

As one of Japan’s most prestigious beauty companies, Shiseido brings its expertise to the Tsubaki Premium Moist & Repair shampoo. Infused with camellia oil and advanced penetration technology, it repairs hair from the inside out while maintaining a luxurious finish.
American consumers recognize Shiseido as a premium Japanese beauty brand, and the Tsubaki line continues to gain attention for its effective repair formulas and high-end presentation. For distributors, this product line is a strong entry point into the premium Japanese haircare market.

5. Milbon (Restorative & Smoothing Lines)

Milbon is a professional, salon-exclusive Japanese brand with a growing presence in North America. The Restorative line targets severe damage, while the Smoothing line enhances manageability and texture.
Known as the “Japanese Kérastase,” Milbon is widely adopted by salons across the USA. Its reputation for salon-grade performance makes it especially attractive for high-end retailers and professional distributors looking for premium Japanese haircare products.

Conclusion

Japanese shampoos are winning over the American market thanks to their unique natural ingredients, strong moisturizing power, and premium formulations.

The top 5 brands leading the way are:
Ichikami Smooth & Sleek – Japanese botanical care with frizz control
&honey Deep Moist – Honey-based deep hydration and youthful appeal
Oshima Tsubaki Premium Shampoo – Traditional camellia oil care trusted for generations
Shiseido Tsubaki Premium Moist & Repair – Prestige Japanese beauty with advanced repair technology
Milbon Restorative & Smoothing – Professional salon-exclusive Japanese haircare

Together, these shampoos showcase the diversity and strength of Japanese beauty products. For wholesalers, distributors, and retailers in the USA, they represent valuable opportunities to meet the rising demand for authentic Japanese haircare.