What Is Fino?

Developed by Shiseido, Fino Premium Touch is one of Japan’s most popular premium hair care brands.
The Fino Premium Touch Hair Mask has become a bestseller, praised for delivering salon-quality results at home.
Meanwhile, the Fino Premium Touch Hair Oil has also gained traction, especially among consumers looking for effective solutions for damaged or dry hair.

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Sales Performance & Popularity in the U.S.

・The Fino Premium Touch Hair Mask (230g) is sold at major retailers like Target and Walmart, priced around $25 and often discounted to about $18. (Target)

・On eBay, sellers report hundreds to thousands of units sold, showing strong consumer demand across the U.S. (eBay)
・On social media, hashtags like #FinoHairMask are trending on TikTok and Instagram, with user reviews and testimonials further boosting its popularity. (TrendHunter)

These indicators clearly demonstrate that Fino is already a proven and fast-selling product in the U.S. market.

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Benefits for Distributors & Retailers

・High brand recognition – consumers are already familiar with Fino, making sales easier.
・Consistent demand – repeat purchases ensure stable long-term revenue.
・Guaranteed authenticity – all products are sourced through official Japanese distribution channels.
・Competitive pricing – Global Stride offers cost-effective wholesale deals that maximize your margins.

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Looking Ahead

Backed by its domestic success in Japan, Fino is expected to expand even further in the U.S. market.
For beauty salons, retailers, and e-commerce businesses, adding Fino to your lineup means greater competitiveness and stronger sales opportunities.